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The
growth of internationalization and European unification have both contributed
to the growth in air travel. More than 2.3 billion passengers were carried
in 2004. The air traveller is a captive target with an exceptional profile made up of a population of international businessmen between the ages of 30 to 50, having a high level of both decision-making and purchasing power. With a flight of several hours ahead of them, they are relaxed and receptive to the inflight magazines placed at their disposal, and the television programmes designed to accompany them during their flight. IMM offers you a potential audience of nearly 75 million air travellers per month through inflight media that are efficient and complementary: magazines, on board video and ambient. |
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| see also IMM International | ||
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